At the start of each of the 46 idents, our design team were given a brief and references of which products to include in the animations. Our designers would start with pencil sketches and then develop these into digital designs.
The idents were all shot on Coloramas with a key light creating a strong shadow. These were shot across Studio 1 and Studio 2 with 3 idents being shot simultaneously.
To create a year’s supply of idents, Studio 3 was turned into a storage unit with a variety of products and furniture. Our other 2 studios were then used to shoot the animation.