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TK Maxx - 'Sunday Brunch Idents'

How we made it

TK Maxx - 'Sunday Brunch Idents'

Design

At the start of each of the 46 idents, our design team were given a brief and references of which products to include in the animations. Our designers would start with pencil sketches and then develop these into digital designs.

TK Maxx - 'Sunday Brunch Idents'

Photos

The idents were all shot on Coloramas with a key light creating a strong shadow. These were shot across Studio 1 and Studio 2 with 3 idents being shot simultaneously.

TK Maxx - 'Sunday Brunch Idents'

Making Of

To create a year’s supply of idents, Studio 3 was turned into a storage unit with a variety of products and furniture. Our other 2 studios were then used to shoot the animation.

Final Film