The Happy Egg Co. wanted an ad to get across the idea of ‘free range’, as there is a lot of confusion around its meaning. We pitched the idea of creating a world made from paper-craft with colourful characters brought to life with stop-motion animation.
The storyboarding process helped us to pace the visuals to the final reveal, as well as deciding the narrative space and the characters and props needed.
Building from the storyboard, we then used the voice over to pace the timing of the shots. We used the timings to calculate how long the final shot would be which we ended up animating in reverse.
Almost everything on set for this stop-motion production was created using paper-craft. The hens had a foam core and wire limbs so that our animation team could bring them to life. The shoot took place in Studio 2 and used our motion control rig for the big reveal.
All the sets and models were lovingly created by our model-making team over the course of 3 weeks. Production took less than 7 weeks to complete in total from script to screen. The final TVC was shown on TV in the States.