Royal Mail - 'You Could Send a Text'

Design

Royal Mail will be evolving stamps to include a barcode to improve efficiency and security. They asked us to do a short explainer to let people know. The brief focused on receiving something real and tangible through the post, showing an extra level of thought and care.

Animatic

The goal of The Royal Mail animatic was to define the timing for the finished piece. Animatics are a quick and easy way to get a sense of a finished work when used with a soundtrack. They are created by playing a series of images in order and changing the timing on each frame. Timing changes are used to develop a sense of pace.

Royal Mail - 'You Could Send a Text'

Photos

The process involves various creatives applying different techniques to achieve the client's wants.

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Royal Mail - 'You Could Send a Text'

Design

Animatic

Photos

Final Film