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Royal Mail - 'You Could Send a Text'

How we made it

Royal Mail - 'You Could Send a Text'

Design

Royal Mail will be evolving stamps to include a barcode to improve efficiency and security. They asked us to do a short explainer to let people know. The brief focused on receiving something real and tangible through the post, showing an extra level of thought and care.

Royal Mail - 'You Could Send a Text'

Animatic

The goal of The Royal Mail animatic was to define the timing for the finished piece. Animatics are a quick and easy way to get a sense of a finished work when used with a soundtrack. They are created by playing a series of images in order and changing the timing on each frame. Timing changes are used to develop a sense of pace.

Royal Mail - 'You Could Send a Text'

Photos

The process involves various creatives applying different techniques to achieve the client's wants.

Final Film