After a successful 30s TVC for LV='s 'Multi Car' policy, we got animating again - this time for two 10 second Home Insurance and Car Insurance TVCs. We storyboarded the two animations at the start of the project.
The animatic process was particularly important on this project. The 'Home' TVC required meticulous planning and timing beforehand with our animators needing to move many different items in every frame.
We shot both animations in Studio One, which allowed plenty of space for the picnic scene in 'Car' and for the 'Home' film, which required many real household items to be animated on the floor.