Design & Build
Directed by Dan Richards, working alongside Designate for icelolly.com, A+C has created a magnificently playful world where Mel and Joey, our protagonists, are overwhelmed by choices when picking a holiday destination.
Dan worked with our illustrator, James Dyer, to create the characters, ice cream vans, and environments, so our model makers could skillfully handcraft everything into a tangible form for our animation team to breathe life into.
We took our original storyboard and began the process of building out the timings and flow of the narrative for the film. Creating the animatic is always a critical step in the process and gives us and our client partners a reference point to ensure we remain on strategy and true to the creative vision. You can see here how our "animated storyboard" starts to shape how the finished content will flow.