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HyperX - Holiday 2022

How we made it

HyperX 2022


We've just completed our second Christmas project together with HyperX, "Game with those who matter". Directed by Dan Richards, working alongside HyperX, A+C has brought to life a simple but wonderfully visual script starring our stop motion family Grandpa, Mum, big sister and her little brother. Little B is keen to share his sister's cool HyperX gear, but she doesn't want to share. A relatable tale of sibling boundaries and compromise.

Dan worked with our illustrator, James Dyer, to create the perfect aesthetic to evolve the characters from last year's spot of Grandpa, Mum, and Big Sister and introduce our new character, Little Brother. The A+C model makers endeavoured to keep the spirit of James' drawings for the final models and sets, which we're delighted with.

HyperX 2022


We took our original storyboard and began the process of building out the timings and flow of the narrative for the film. Creating the animatic is always a critical step in the process and gives us and our client partners a reference point to ensure we remain on strategy and true to the creative vision. You can see here how our "animated storyboard" starts to shape how the finished content will flow.

HyperX 2022

Behind The Scenes

We love to make a BTS film alongside the main event because it gives the audience a deeper understanding of everything that goes into creating the final animation. It shows the humans, processes and scale of work that create the magic we finally see, and audiences love to learn about the story behind it. Check out the timelapse here as James, our lead animator on the spot furiously works away to shoot one small scene!

Final Film