The aim of the design process was to create home scenes which looked as realistic as possible. Kitchens, bathrooms and living rooms were designed to be built and shot in our various studio spaces.
We built 3 sets across Studios 1 and 2, each decorated as if a separate area of a home. Each set was then dressed, lit and shot, all within the walls of The Old Laundry.
The Homesense idents were all designed and animated at our studio by our in-house team. The sets and props were brought to life with stop-motion animation which brings lots of fun with the contrasting sound effects.