The main focus of our finished Easy Food animation was its primary character, the sofa. So it was imperative we got the design right at the outset. We began by exploring various approaches and settled on an animated characterization of the sofa itself as our hero. From there, we focused on giving the sofa the most lively and communicative expressions. This allowed our animators the most flexibility as we brought the characters’ personality to life.
As this animation consisted of complex shots and intricate set designs, it was vital we developed an accurate storyboard before production began. Here you can see how we planned for the shot of the sofa bursting through the window and how we set up achieving the most vital shot, the ending crash through the ceiling where timing was absolutely key.
For the next stage of the production, we animated frames of the storyboard in order to develop an accurate understanding of the timing for the animation. This was especially important for the ending shot and helped us pull off the comedic timing of the sofa drop. For the final film our client brought in the bellowing Bryan Blessed for the voice over.
The sofa puppet was an incredibly complex piece of engineering with a highly detailed armature built out of 3D printed PLA elements and aluminium struts. This was created from a design that was modelled in CAD prior to production. The set was also meticulously built with 100s of props, practical lights, and miniature details.
‘Don’t Leave Your Sofa’ was an intricate production that required the whole team to push themselves to create something unique and awe inspiring. From start to finish (brief to final animation,) the production time for this animation was 10 weeks and we’re incredibly proud of what we achieved in that time!