We were approached by Costa Coffee to produce three stop-motion animated films for social media. The client wanted these to be based on recycling their cups for other uses, and in particular their Christmas themed cups. Our design team set to work cutting and shaping Costa cups to devise the best prototypes for the three films, which would focus on cups made into a bath-bomb mould, a toy theatre and a Christmas ornament.
Once the design team had finalized the look of the different items to be made from the cups, we needed to figure out the best way for the animation to play out, and for the cups to become transformed into their respective recycled forms. This was done with a lot of consultation from our lead animator to figure out how each frame would come to life on screen.
Our team created all the gift ideas, storyboarded, dressed and lit the the scenes, shot the animation as well as completed all post-production in-house at A+C Studios in Margate.