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AXA XL - 'The Show Must Go On...'

How we made it

AXA XL - 'The Show Must Go On...'

Design

When designing the characters for this AXA film, a limited colour palette was used. The simplified character designs and sets helped to create a cartoon-like feel for the whole Claymation advertisement.

AXA XL - 'The Show Must Go On...'

Storyboard

Drawing a storyboard helped us visualise how each scene would come together. Lots of the final visual gags in the film came directly from these boards.

AXA XL - 'The Show Must Go On...'

Photos

The film was shot on glass, so each character and prop was created as a 2D element using Plasticine. Every element was shot from above, top down, meaning our animators didn’t have to worry about gravity.

Final Film