When designing the characters for this AXA film, a limited colour palette was used. The simplified character designs and sets helped to create a cartoon-like feel for the whole Claymation advertisement.
AXA XL - 'The Show Must Go On...'
Storyboard
Drawing a storyboard helped us visualise how each scene would come together. Lots of the final visual gags in the film came directly from these boards.
AXA XL - 'The Show Must Go On...'
Photos
The film was shot on glass, so each character and prop was created as a 2D element using Plasticine. Every element was shot from above, top down, meaning our animators didn’t have to worry about gravity.