The concept for American Express was simple - turn the everyday small stuff you buy into bigger stuff. This was an idea ripe for stop-motion, creating large sculptures from everyday items.
Our incredible team of model-makers designed and built headphones from cups to stand 7 feet tall, a suitcase capable of smuggling 50 real ones inside it from cereal boxes and a guitar from cans that even a giant would struggle to play!
The storyboarding process allowed us to plan out how best to shoot the sculptures being created. Without giving away the final piece, our team started with close-ups before working up to the final reveal in a wide shot.
American Express was larger than life! Building the models for the film was a challenge, as these large scaled models needed to support their own structure and still lend themselves to being animated using stop-motion.