There’s a huge amount of confusion across the pond surrounding “Free Range” and what it really means. Luckily, we poked our beaks in and produced a colourful little film for the Happy Egg Co. The result was an animation to help consumers understand the importance of happy chickens and coax them into making the right decisions in the egg aisle.
All the stop-motion sets and models were lovingly created using papercraft. Production took less than 7 weeks to complete, which considering we painstakingly shot the farmyard revel in reverse, isn’t bad going.
You can view a behind the scenes film here: