For Amex the concept was simple; turn the everyday small stuff you buy into bigger stuff. An idea ripe for stop-motion animation!
So it came to pass that our incredible team of model makers built headphones standing seven feet tall, a suitcase capable of smuggling 50 real ones inside it, and a guitar that Mr Fantastic would struggle to play.
Once we’d designed these incredible structures we then went about animating them into life. It took fourteen days and saw us film most of animation in reverse.
The result was a main film combining all three structures, and three cut-down edits for use on social media.