Lord's Explainer

Following on from the success of our 2016 film for Lord’s which focused on their ticket ballot system, the guys from the Home of Cricket came back to A+C for more fresh animated content.

Last year’s animation helped the Lord’s ground push a record number of tickets for a non-Ashes summer test series. The ballot film received over 350,000 views on social channels and showed cricket fans just how accessible test matches can be.

This year our creatives and the lovely people in the Lord’s marketing team set out to deliver a series of films focussed on the customer journey – from choosing the right seats to leaving the ground at the end of a thrilling test.

Nick Stroudley, Marketing and Digital Content Manager said,

“Following the positive feedback on social media from the ballot film, we wanted to continue the theme of the previous animation. This summer’s social film addresses a number of our FAQs but in a fun, engaging way rather than burying them within the website.”

This 2D character animation series was created 80 miles from Lord’s, by the in-house team at our Margate animation studio. Produced in under a month, the team created a minimal cast of characters designed to myth bust and educate the visiting crowds with what a day at Lord’s is all about.

Dan Richards, Director at A+C said;

“We’re thrilled by the success of last year’s ticketing film and had great fun working with the team at Lord’s again. This year’s series of social animations builds on Lord’s commitment to communicating important information to their customers online. We’re really hoping that these animations improve everyone’s day out at the Home of Cricket”

The set of seven social films enable Lord’s to communicate effectively throughout the entire season – whether it’s showing how to select a seat in cold, dark January or demonstrating what to wear at the ground on a hot summer’s day. The animations are voiced by Sky Sports’ Hayley McQueen and have already received industry recognition.

Lord’s Digital Editor, Rhys Hayward commented;

“The ‘A Day at Lord’s’ social animations have just been showcased by Live Tourism (mystery shopping company) as a great example of a pre-game orientation content, which we’re all very proud of as an organisation.”


Also published on Medium.