Why your website needs an explainer

We’ve all heard terms like video strategy and video marketing and let’s be honest… it can all sound a little daunting. So when it comes to having video content on your website, where should you start and more importantly what are the benefits?

It is clear that online audiences are consuming video content like never before. According to Wyzowl, where both video and text are available on the same web page, 72% of people would rather use video to learn about a product or service. Perhaps understandably then, it is now very easy to get left behind with an underperforming brochure site.  

The good news is you don’t need to be a YouTube expert or millennial Vlogger to take advantage of video content. Having a professional explainer animation on your website is the perfect place to start! Here’s why.

Create a Better Brand Experience

Animation will allow site visitors to instantly connect with your brand in a meaningful way, creating a compelling experience. It allows you to quickly tell a highly engaging, digestible story and evoke an emotional response. Situated on your homepage, a great animation can provide the perfect first impression. Research by Axxon Media found seven in ten people viewed brands more positively after watching video content about them.

Boost Online Sales

Animation can be a great tool to generate enquiries and increase sales. Not only does it help build trust and rapport with potential customers, but visually explaining how a product or service works also has a positive influence on buying behaviour. Adding video to a landing page can increase conversions by 80%. Studies have also shown that 74% of site-users who view an explainer video about a product subsequently bought it.

Improve SEO

Google loves video. According to Moovly, you are 53 times more likely to show up first on Google if you have video content embedded on your website. As Google owns YouTube (the second largest search engine in the world) there is a significant correlation between video content and search ranking. Furthermore, videos can be optimised for search by targeting relevant keywords in descriptions, titles and tags.

Increase Time Spent on Site

Another important factor for search ranking is the time a user spends on site. This is always a good indication of how they feel about it. If the majority of visitors do not spend long on your site then ultimately something is wrong. If they stay longer, then Google’s algorithm recognises that you are offering quality content. That is not to say that you should just stick a half hour talking heads video your homepage. According to Hubspot, videos under 90 seconds see the best audience retention rates.

Reduce Bounce Rate

Similar to a poor time spent on site, high bounce rates can be bad for business. Simply put, bounce rate is the percentage of people who land on your website and leave (bounce) without any interaction, such as clicking on other pages.  Just adding video to a landing page can reduce bounce rates by an average of 34%. Animation will engage users with your brand and encourage interaction, while a call to action button next to the explainer can also help funnel prospects to the point of conversion.

Do discover some of advantages of animation over live-action content you can read our blog: http://www.aplusc.tv/blog/animated-explainer-video-can-boost-brand/

If you have a project you’d like to discuss or would simply like to hear more about our services you can contact us hereAlternatively if you’re just looking for some explainer inspiration you can click here 


Also published on Medium.